Don’t have a company name yet? It’s too long? The acronym is something you should consider. A word made up of the first letters, such as FIAT or NASA, can make your brand recognizable and memorable. In addition, it is easy to come either to use the acronym generator or to do it yourself, for free.
Here are some concepts. What is an acronym and how does it differ from initialism?
At first glance, acronyms and initials look like both types of abbreviations. However, you need to know one thing about this data. An acronym is a type of abbreviation that consists of the first letters, each of them representing a word. Important – it is written as a word. The initials are more of an acronym. And letter by letter should be written. Is it still too complicated? Let’s take a few examples.
Everyone knows companies like HTC or IBM. Can you pronounce it? That’s exactly what I’m thinking. These company names are pronounced separately for each letter. So they are initials. Another example is LEGO from Leg Godt and Intel from Integrated Electronics. It seems like a single word. I mean, they’re acronyms. Let’s move on.
What dangers should be considered when creating an acronym?
It is well known that the original purpose of acronyms is to simplify communication. In addition, they can be used in a mnemonic way, ie as a symbol of the company. Some companies often create an “obvious” acronym, such as IKEA. Others, such as AMA, are losing their company name. This acronym is used by three companies: American Medical Association, American Marketing Association or American Motorcycle Association.
So, as you can see, take your time and think about it. Moreover, common thinking suggests that it could have detrimental consequences: acronyms can lead to segregation. This means that you can divide your audience into two areas: those who know and understand your nickname, on the one hand, and “another”, on the other. In addition, they can cause confusion in the groups that use them.
For example, do you know what POTUS means? He looks like the word “chicken,” but he’s actually the president of the United States. acronyms are not as unique as you think. They can be a fantastic choice, as long as many other companies do not use the same acronym. This is another cause for problems: your brand is confused with another, and therefore the recognition is much lower than intended.
What will you see if you enter three or four uppercase letters in the Google search bar? Lots of weird and different things in general. Definitely outside of researching keywords about your brand. Undoubtedly, the acronym is a creative piece to consider, although it is rarely recommended when starting a new business. Because it’s hard to know what these letters mean and what your advertising is. Don’t forget the logo. If you need an acronym, a text logo is enough. Take a few minutes and create it easily in Logaster.